Public Relations

Industry: Housewares
Timeline: 2022

Over the last 12 months, lotus823 added a total of 4,037,742,744 media impressions across 74 pieces of coverage to Wolf Gourmet’s annual media footprint, a 30% increase from 2021. lotus823 secured media coverage in top-tier media outlets, including Taste of Home, Better Homes and Gardens, Good Housekeeping, Architectural Digest, Consumer Reports, Forbes, and many more. 

To further overall brand awareness, lotus823 strategized an influencer campaign surrounding the brand’s Multi-Function Cooker, vetting more than 5 influencers and securing two paid partnerships resulting in over 670K impressions, as well as product trade-out partnerships on behalf of the brand.

In addition, lotus823 coordinated Wolf Gourmet’s presence at the lotus823 Smart Living Showcase in New York City where representatives had the opportunity to speak with media from top-tier outlets, such as Good Housekeeping, Techlicious, CNET, and more.

Total Media Hits

Total Media Impressions

better homes & gardens
good housekeeping

The Challenge

Wolf Gourmet is a luxury brand that manufactures a variety of appliances, including countertop ovens, blenders, coffee makers, kettles, stand mixers, griddles, and more. Throughout 2022, lotus823 executed a comprehensive public relations strategy with the goal of growing brand awareness and sustaining Wolf Gourmet as a luxury appliance brand in the cooking, home, and lifestyle spaces.

Wolf Gourmet
WG Case Study

The Strategy

lotus823’s comprehensive strategy was focused on Wolf Gourmet’s versatile product lineup. This strategy consisted of ongoing editorial outreach, media relations, sample coordination, media monitoring, award opportunities, virtual events, and in-person events.

As Wolf Gourmet’s countertop appliances are a high-end collection with a more expensive price point than the average staple kitchen appliance, lotus823 was selective in outreach efforts in order to reach key demographics for the brand. lotus823 targeted affluent lifestyle, gifting, and other publications, as well as relevant influencer opportunities.

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