Amazon Prime Day 2022

Industry: Robotics & Housewares
Timeline: July 2022

lotus823 created brand awareness and exposure of Roborock’s Amazon Prime Day sales to reach the brand’s goal of securing coverage and driving sales. With features in Forbes, CNET, CNN Underscored, People, Mashable, and lots more!

Total Media Hits

Total Media Impressions

The Challenge

Roborock, creator of ultra-intelligent home robotics engineered to simplify life, partnered with lotus823 to assist in amplifying Roborock’s presence for Amazon Prime Day.

The main goal of Roborock’s Amazon Prime Day campaign was to make a big splash and secure key editorial placements to generate awareness and drive sales.

The Strategy

“Not only is the team responsive, they also consistently deliver on follow-up items in a timely manner. You can count on them to handle requests or inquiries professionally.”

Dan Cham, Public Relations Manager

To assist Roborock in achieving these goals, lotus823 implemented a targeted public relations campaign aimed at deal and e-commerce editors in order to garner coverage of the brand’s two-day sale on Amazon.

During this dedicated campaign, lotus823 curated extensive lists of editors who cover product and Amazon sales, and executed aggressive and tailored outreach to generate buzz and coverage about the deep discounts on Roborock products during Amazon Prime Day.

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