Digital Marketing & Public Relations

Industry: Audio
Timeline: 2022

Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions. 

Audio-Technica also saw 129,144 sessions from referral traffic, an increase of 59.40% from the previous year, as a result of our public relations efforts. 

Influencer partnerships resulted in over 500k video views and 1.6 million impressions.

Facebook website traffic campaigns resulted in a 220.08% increase in website sessions from the previous year as well as a 1,721.5% increase in impressions. Additionally, lotus823 created a TikTok account, launching multiple website traffic campaigns resulting in 1.1M impressions and 10,329 clicks. Lastly, organic profiles experienced steady follower growth year over year.

Total Media Hits


Increase in Referral Traffic


Total Media Impressions


Increase in Social Traffic

We came to lotus823 thinking we just needed some social media help, but what we got was a strategic partner that catapulted our social efforts and launched our content marketing strategy. The team has worked tirelessly in the creation and execution of successful and targeted campaigns online and even on-site at our many trade shows and events. In a nutshell, the team has surpassed any of our expectations on what a digital agency is capable of doing for us.”

– Jeff Simcox
Executive Director of Marketing, Audio-Technica

The Challenge

Audio-Technica is a globally recognized audio brand committed to providing high-quality audio equipment including headphones, gaming headsets, microphones, and more. To continue support of Audio-Technica’s consumer-facing products in 2022 (December 2021-December 2022), lotus823 executed a strategic integrated strategy that comprised public relations, influencer partnerships, organic social media and paid social media. 

lotus823’s main task was to expand positioning of Audio-Technica as a leader in the industry, not only for professionals, but for everyday consumers.

The Strategy

lotus823’s comprehensive public relations strategy was inclusive of media relations, content creation, and strategic distribution in order to earn placements in a variety of lifestyle D2C outlets. Top objectives of the partnership included:

  • Drive consumer media coverage nationally and regionally across online, print, and broadcast outlets in the lifestyle, men’s and women’s interest, gaming, tech, and other targeted media spaces. 
  • Generate awareness of Audio-Technica through key editorial placements.
  • Expand Audio-Technica’s reach into the larger DTC market.

lotus823 also executed an organic and paid social media strategy. A weekly social media content schedule was implemented with a focus on gear for content creation using the top trending hashtags to increase search queries. Paid social media advertising was implemented across major social media platforms like Facebook/Instagram, Twitter, and TikTok.

lotus823’s organic social media strategy had the top objectives of:

  • Increasing brand awareness.
  • Keeping Audio-Technica top-of-mind among target consumers and professionals.
  • Continuous engagement with target audiences through educational and relevant content.

lotus823’s paid social media advertising strategy had the top objectives of:

  • Increasing website sessions.
  • Increasing brand awareness and followership.
  • Leveraging influencer partnerships to increase brand awareness and engage with the Audio-Technica fanbase across social platforms.

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