Timeline: 6 months
As a result of these efforts, lotus823 was able to engage 44 YouTube influencers and produce 18 video reviews from these users. Combined, the reviews generated more than 5.8 million potential impressions, 143,805 video views, and more than 20,800 engagements (likes, retweets/shares, and comments/replies).
Further, Audio-Technica has continued to see engagements rise across its social platforms. Gamers know Audio-Technica by name and often interact with the company via Twitter. As a result, Audio-Technica now sees outreach from gamers inquiring about sponsorship and partnership opportunities daily.
Since 2013, lotus823 aided in creating a unified, consistent brand presence for Audio-Technica on the web, while also introducing the brand to new social media platforms, many of which were already being dominated by direct competitors. Then, in 2016, Audio-Technica focused on expanding its audience to reach more users within the gaming community. lotus823 launched a strategic influencer marketing campaign.