Amazon Prime Day
Industry: Robotics, Smart Home
Timeline: 2019
Results included 117+ pieces of coverage for a total of 3,403,166,500 earned media impressions covering ECOVACS’ 2019 Amazon Prime Day Sale. Top-tier media outlets, including but limited to Mashable, HGTV, Apartment Therapy, Huffpost, Digital Trends, USA Today, Yahoo, Business Insider, Fatherly,The New York Times, TODAY, Good Housekeeping, Android Central, Dwell, Heavy, BGR, iMore, PC Mag, Brad’s Deals, and CNET covered the exclusive 2-day offer.
Total Pieces of Media Coverage
Total Media Impressions
The Challenge
ECOVACS, a leader in smart cleaning robots with more than 20 years of design and industry-leading research, creates robot floor and window cleaners that help consumers to, “live smart, enjoy life.”
In July 2019, after having already worked with lotus823 for some time, ECOVACS tasked the agency with amplifying their PR efforts related to Amazon Prime Day on July 15th.
lotus823’s key goals included:
- Amplify PR efforts and notable media coverage by focusing on deal sites and trusted influencers to build engagement.
The Strategy
To help aid ECOVACS with its 2019 Amazon Prime Day sale, lotus823 created and launched a targeted public relations campaign aimed at deal editors in order to garner coverage of the brand’s 2-day sale on Amazon.
lotus823 curated extensive lists of editors who cover product and Amazon sales, and conducted aggressive media outreach to generate buzz about and coverage of the deep discounts on ECOVACS robotic vacuums during Amazon Prime Day.