Public Relations
Industry: Housewares & Family Tech
Timeline: 1 year
In the first year of partnership, lotus823 secured media placements in top-tier publications such as Digital Trends, Best Products, Forbes, CBS News LA, The Daily Beast, Authority Magazine, Motherly and many others for a combined total reach of more than 1.8 Billion earned media impressions.
lotus823’s award submissions won Chillax titles in the CES Picks Awards 2022, 2022 Artificial Intelligence Excellence Awards, Mom’s Choice Awards®, and the NY Product Design Awards, and landed the brand as a product finalist in CTA’s 2022 Mark of Excellence Awards.
Awards Won
Total Media Impressions
The Challenge
Chillax, an innovative consumer electronics brand, assists families in their everyday lives through equipping them with technology-driven baby products.
To support Chillax’s launch into the U.S. market during CES 2022, and to continue momentum afterwards, lotus823 executed a comprehensive public relations strategy in order to create recognition for Chillax as a top-tier, nationally known brand.
The Strategy
To assist Chillax in reaching its goal of breaking into the baby monitor market, lotus823’s PR strategy focused on enhancing Chillax’s brand awareness in the family, health and wellness, lifestyle, consumer tech, smart home, and other industries. Activities included custom media materials and messaging, targeted award and broadcast opportunities, extensive media outreach, and active monitoring.
The top objectives of the partnership included:
- Generate buzz and excitement surrounding Chillax’s presence at Pepcom and CES 2022.
- Position Chillax as a leader in the smart home and baby industries.
- Promote Chillax’s suite of monitoring products as one of the most unique AND secure offerings on the market.