Celebrating 13 Years of Business: 13 Ways We Help Brands

by | Aug 23, 2023 | Content Marketing, Digital Marketing, lotus823 Clients, lotus823 News, Public Relations, Social Media Marketing

Over the past 13 years, lotus823 has been successful at building a people-first culture that attracts engaged, passionate individuals who drive powerful results for our client partners. As an integrated marketing agency, we truly believe that there is no “one-size-fits-all” when it comes to reaching your goals. In celebration of our 13th anniversary in business, we are sharing 13 different ways we help brands gain visibility, drive relevant traffic, and increase sales through our PR and marketing strategies.

 

Build Brands

  1. Public Relations. PR is vital to the success of a brand. If your audience doesn’t know about you, how will you grow? Our team has nurtured hundreds of media relationships over the years and is well-versed in securing coverage for brands across digital, print, and broadcast media.
  2. Influencer Marketing. Influencer marketing is becoming the new normal for brands and with good reason – influencer marketing campaigns earn $6.50 for every dollar spent. By partnering with influencers, brands can build instant trust and credibility with highly targeted audiences.
  3. Trade Shows and Events. Our team has seasoned trade show professionals with decades of experience in marketing events and providing on-site brand representation. Our diverse experience gives clients direct access to industry-first events and other high-profile opportunities. The result is relevant brand exposure that delivers consumer and retailer affinity for your brand.

 

Drive Sales

  1. Digital Advertising. Standing out in the crowded digital atmosphere calls for a strategy that is comprehensive and competitive. Whether you’re looking to advertise on social media platforms or Google Ads, we create tailored data-driven digital advertising strategies that will deliver maximized results.
  2. Amazon Marketing. More than 49% of all ecommerce retail sales in the U.S. are being made on Amazon and 89% of buyers are more likely to buy products from Amazon. If not doing so already, it’s time to get your products on Amazon, optimize, and sell them!
  3. Affiliate Marketing. Affiliate marketing is one of the easiest and most efficient ways to increase your digital sales. Get connected with the ideal networks to reach your target audience and promote your products.

 

Grow Communities

  1. Social Media. Social media is the number one place to build a community of brand loyalists and active consumers. Social media helps you grow your brand through connection, communication, and engagement. We can help you craft branded content (copy and graphics) that will engage your audience and grow your community.
  2. Email Marketing. With one of the highest returns on investment, email marketing is one of the most efficient ways to get in front of your audience. By creating consistent and informative email campaigns, you can establish yourself as a trusted source of information and build a relationship with your subscribers over time.
  3. Content Marketing. Content creation and distribution are the heart and soul of digital marketing. Content marketing not only increases the health of your website, but it also helps you to grow an online audience, increase authority, and improve engagement.

 

Branding & Marketing

  1. Consulting. Our team of experts is happy to talk strategy and provide valuable insights for your team to implement. Whether you need a website audit, a content calendar, a brainstorming session, or just general input, we’re happy to be of support through a customized, ongoing consulting partnership.
  2. & 12. Photography and Videography. With users’ newsfeeds constantly being flooded with photos, videos, gifs, and more—having interesting and creative content that stands out can be a challenge. Our creative team can brainstorm, visualize, and conceptualize the exact type of content that can get your audience to click, watch, and convert.

 

True Partnership

  1. You’re not a client – you are our partner. We are not an agency – we like to serve as a natural extension of your internal team. We take these values seriously and to prove it, we learn as much as possible about you and your brand before we even talk about where you can improve. The secret to our continued success is a direct result of our core values that drive us as individuals and as a team.

 

Cross-platform marketing is an essential business tool for brands of all sizes. By increasing brand visibility both online and offline, integrated marketing strategies allow brands to build powerful connections with measurable results – see for yourself in our 2022 Year in Review: How Our Clients Reached Over 48 Billion People.

 

Want to work with an integrated team that delivers unmatched results? Get in touch today!

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