Public Relations Archives | Page 7 of 19

CES 2022: How to Prepare for a Digital Trade Show

by lotus823 Staff

August 16, 2021

Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer...

Trade Shows

A First Look at CES 2022

by lotus823 Staff

August 5, 2021

The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting...

Digital Marketing

July Highlights: Digital Marketing & Industry News

by lotus823 Staff

July 30, 2021

Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though....

Public Relations

June Highlights: Digital Marketing & Industry News

by lotus823 Staff

July 1, 2021

Throughout June, Instagram began testing desktop publishing, LinkedIn introduced “Boosted” posts, and Pinterest expanded its product display options. Social media apps weren’t the only platforms with updates in June, though....

Amazon Prime Day

Amazon Prime Day 2021 Insights

by lotus823 Staff

June 24, 2021

Amazon Prime Day originally started as a celebration of the e-commerce site’s 20th anniversary in 2015. In the last six years, the day has blossomed into a massive annual two-day...

Branding

The Benefits of Public Relations

by lotus823 Staff

June 17, 2021

Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week,...

Social Media Marketing

Best Practices for Facebook Ads

by lotus823 Staff

May 20, 2021

With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week,...

Marketing

April Fools’ Day – These Marketing Campaigns Are No Joke

by lotus823 Staff

April 1, 2021

For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media,...

Marketing

How to Market to Gen Z vs. Millennials

by lotus823 Staff

January 5, 2021

In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group...

Public Relations

Case Study Spotlight: Wolf Gourmet

by lotus823 Staff

December 23, 2020

Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an...

Public Relations

June Highlights: Digital Marketing & Industry News

Amazon Prime Day 2021 Insights

The Benefits of Public Relations

April Fools’ Day – These Marketing Campaigns Are No Joke

How to Market to Gen Z vs. Millennials

Case Study Spotlight: Wolf Gourmet

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