Public Relations Archives | Page 8 of 19

Countdown to Launch! Planning and Executing a Successful Product Launch

by lotus823 Staff

April 5, 2019

T- 3…2…1. Liftoff! And you’ve launched! While not a rocket ship or NASA-grade cargo space-craft, it’s beneficial to mirror that level of precision and detail when planning any type of...

Best Practices

The Benefits of Editorial Calendars for 2019 Planning

by lotus823 Staff

November 14, 2018

PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting...

Public Relations

Experiential Marketing: Tips, Tricks, and KPIs

by lotus823 Staff

October 12, 2018

With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes...

Public Relations

Best Practices for PR Pitching – Q4 and Beyond

by lotus823 Staff

September 20, 2018

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead...

Digital Marketing

The New Media Landscape: Adapting PR Fundamentals in a Digital World

by lotus823 Staff

July 12, 2018

At a time when the new media landscape and business models are relying on content and audience reach more than ever, public relations (PR) is entering a new realm. Being...

Public Relations

Is PR Dead? Our Team Investigates

by lotus823 Staff

April 19, 2017

Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on...

Public Relations

The Passion Behind the Public Relations Team at lotus823

by lotus823 Staff

February 21, 2017

February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but...

Social Media

November Digital Marketing Roundup

by lotus823 Staff

December 1, 2016

“It’s the most wonderful time of the year…” Hello, December! The last month of the year is upon us and it is sure to be a busy one. Before we...

Public Relations

Merry Pitch-mas: Mistakes to Avoid While Holiday Gift Guide Pitching

by lotus823 Staff

November 21, 2016

The holidays are a wonderful time of year – filled with family, presents, caroling… and brands scraping to get their products included in the many holiday gift guides. There is...

Public Relations

Countdown to Launch! Planning and Executing a Successful Product Launch

The Benefits of Editorial Calendars for 2019 Planning

Experiential Marketing: Tips, Tricks, and KPIs

Best Practices for PR Pitching – Q4 and Beyond

The New Media Landscape: Adapting PR Fundamentals in a Digital World

Is PR Dead? Our Team Investigates

The Passion Behind the Public Relations Team at lotus823

Merry Pitch-mas: Mistakes to Avoid While Holiday Gift Guide Pitching

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