5 Benefits of Having a Brand Ambassador Program
Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market...
Q&A With IHA: What to Expect at The Inspired Home Show 2022
The International Housewares Association (IHA) has been the host of the world’s leading home and housewares trade show for over 80 years. Each year, thousands of products, and innovations–from tabletop...
Factors to Consider When Planning a Google Ads Strategy
Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and...
January Highlights: Digital Marketing & Industry News
Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs...
The Inspired Home Show 2022: Deadlines Exhibitors Need to Know
The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands...
How Custom Market Research Can Benefit Your Business
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market...
CES 2022: A Review of the First Hybrid Show
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling...
December Highlights: Digital Marketing & Industry News
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs,...
Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns
As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that...
Planning for 2022: Content Calendar Best Practices
As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in...
