Brand Spotlight: Walt Disney World
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first...
The February Digital Marketing Roundup
Just because you didn’t succeed with your New Year’s resolution doesn’t mean you have failed. It’s only February. Take action to continue to better yourself and your company with some...
How to Kill it on Kickstarter
Looking to launch a crowdfunding campaign? Look before you leap. These days there seems to be a plethora of crowdfunding sites that will make your dream a reality. And, when...
The Digital Marketing Monthly Roundup – January 2014
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and...
New Year, New You: The Perfect Content Marketing Opportunity
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their...
Trade Show Marketing 101 From A Public Relations Specialist’s POV
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden...
#MyJobIsBetterThanYours
Why working at lotus823 is better than working at any other public relations agency. We’ve just wrapped up CES week. And, if you work in public relations for consumer electronics...
Editorial Calendar Strategy Advice for Public Relations Professionals
As a new public relations professional, I would like to share with you one of the basic New Year’s preparation strategies that I have recently learned at our integrated marketing...
Integrated Marketing Monthly Roundup – ‘Tis the Season…
Of giving, right? It’s not just this season. We always want to give you the best tips, news and myth busters of our integrated marketing lifestyle. Here is our December...
How to Build the Perfect PR Pro Media List
Any PR professional will tell you that a MAJOR part of his/her PR toolkit is their media lists. This is essentially the “bread and butter” of any PR team and...
