The Best in Branding and PR: Little White Product Lies
A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but...
PR and Digital Marketing Monthly Roundup – April 2014
In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all...
PR and Digital Marketing Agency lotus823 Appoints Nancy Kohlreiter as Director of Business Development and Operations
EATONTOWN, N.J. – lotus823, a PR and digital marketing agency based in New Jersey, is pleased to announce the recent appointment of Nancy Kohlreiter as Director of Business Development and...
Growing Your Brand With PR Through Thought Leadership
There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According...
The List of PR and Digital Marketing Essentials for Tech Startups
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put...
5 Tips from a PR Professional on How to Pitch a TV Producer
I still remember the first time I booked a TV segment. I was a sophomore in college and one of my public relations courses required us to find a nonprofit...
Media Relations 101: Think of Pitching Like Online Dating
Media relations—certainly that’s what public relations is all about…isn’t it? Well, of course that’s a loaded question. Most public relations professionals came out of college thinking that so very much...
What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing
If you know me, you know that I’m a diehard fan of AMC’s powerhouse show, The Walking Dead (TWD). Oftentimes, I envision how life would be if a true zombie...
PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV
EATONTOWN, N.J. – March 2014 – lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce the addition of a new client – Peerless-AV, a...
Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed
As a public relations professional, part of my job is to keep up to date with current events. From pitching a trend piece to pulling off a successful newsjacking, we...
