How To Workout Your Stress at a PR Agency
Let’s face it – everyone is exposed to stress at one point or another at work. Whether it’s preparing for a big meeting or working with tight deadlines, we are...
Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the...
Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
We are now in the home stretch of the holiday season and many people are already scouring leaked Black Friday ads and making their shopping plans. For me, it’s always...
How to Explain Integrated Marketing to Your Grandma
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I...
Mix It Up: Newsworthy and Laugh-worthy Sources
Working at an integrated marketing agency, part of my daily ritual, along with meetings and the fattening treats my co-workers force feed me (who am I kidding), is to check...
From List Building to CES Marketing: Biggest Misconceptions About PR
One day as I sat at my desk catching up on the latest industry news, I came across an article on Ragan’s PR Daily titled “PR ranked no. 7 on...
To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share...
Notes From a PR Specialist: The Art of Damage Control
As a public relations specialist, many times you are faced with the stress of executing damage control for your client. Whether you are a publicist for a major celebrity, or...
How to Build Your Relationships Through the Right Channels
As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven...
Why I Love HootSuite
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas...
