WHAT’s Trending Now: Anchor FM app
WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes...
January Digital Marketing Roundup: Starting 2016 Off Right
From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in...
Digital Marketing News Roundup: Closing Out 2015
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a...
Digital Tools That Make Real Connections
When conducting research on new and prospective clients, it’s crucial to strategize the best approach for gathering valuable insight. These types of details are critical in developing a strong plan...
lotus823 PR & Digital Marketing Roundup
It is officially fall and the leaves are quickly changing color here in New Jersey. But that isn’t the only thing that has changed this month. Throughout September we have...
CES 2016: Have You Started Planning?
January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy...
Class is in Session with Back-to-School Marketing Campaigns
As we move into the last week of August, we begin to ask ourselves; where did summer go? It’s hard to believe, but the school season is officially upon us....
4 Ways to Improve Organic Marketing with SEO and Social
At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This...
Taco Bell is Dominating Content Marketing
In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from...
Extra, Extra, Did They Read All About It? Studies Show Millennials Do Pay Attention to Brand Content
Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple...
