Marketing Archives | Page 11 of 19

September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

September 28, 2018

With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce...

Marketing

Best Practices for PR Pitching – Q4 and Beyond

by lotus823 Staff

September 20, 2018

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead...

E-mail Marketing

5 A/B Tests to Try in Your E-mail Marketing Campaigns

by Samantha Lins

May 22, 2018

How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you...

Digital Marketing

The Rise and Fall of Snapchat

by lotus823 Staff

March 12, 2018

From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a...

Marketing

Defining Data Science

by lotus823 Staff

May 15, 2017

Almost everything we do today involves data, but what do we do with all of it? From Facebook likes and Twitter mentions to Google Maps and fitness trackers and even...

Marketing

Nostalgia Marketing: Dairy Queen’s #MissionMixtape Campaign

by lotus823 Staff

May 9, 2017

From the success of Netflix’s Stranger Things to the cultural phenomenon of Pokémon Go, it’s never been more obvious that nostalgia sells. Emotion-based marketing campaigns are particularly successful with the...

Advertising

Coca Cola: A Holiday Marketing Tradition

by lotus823 Staff

November 2, 2016

No brand is more synonymous with holiday marketing than Coca-Cola. From their iconic representation of Santa Claus to their beloved polar bears, Coca-Cola has produced memorable Christmas and winter themed...

Integrated Marketing

October Digital Marketing Roundup

by lotus823 Staff

October 31, 2016

As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on...

Marketing

Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard

by lotus823 Staff

August 9, 2016

At lotus823, we provide each client with a customized blend of digital marketing, public relations, and social media strategy, all based upon the brand’s unique needs. We’ve been working with...

Public Relations

7 Steps to Get You From Communications Student to Marketing Professional

by lotus823 Staff

May 24, 2016

Graduation season is upon us, which means celebrating your success, panicking about your future, and wondering what the past four years has done for you in terms of the “real...

Marketing

Best Practices for PR Pitching – Q4 and Beyond

5 A/B Tests to Try in Your E-mail Marketing Campaigns

Defining Data Science

Nostalgia Marketing: Dairy Queen’s #MissionMixtape Campaign

Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard

7 Steps to Get You From Communications Student to Marketing Professional

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