Black Friday/Cyber Monday Marketing Checklist
The key to making the biggest retail events of the year successful for your brand is to begin the planning process early. Despite the unique circumstances that will affect the...
How Brands are Working to Become More Sustainable
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers...
The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to...
The Importance of Marketing in the Hospitality Industry
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice...
How to Maximize Efforts on Black Friday and Cyber Monday
When it comes to shopping on Black Friday and Cyber Monday, brands and retailers have to be prepared for both in-store and online promotions. This year on Black Friday, 86%...
Integrated Marketing Monthly Roundup
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Last month, social media made a lot of contributions toward a healthier space for account holders and the trend continued this month as YouTube announced plans to change the way...
Valentine’s Day Campaigns We’re Falling in Love With
We understand there are mixed feelings and opinions about Valentine’s Day. For some, it means chocolate, flowers, and a romantic dinner. For others, it’s about getting together with girlfriends and...
The Benefits of Editorial Calendars for 2019 Planning
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting...
Starting a Web Design Project
Having a website for your business has become as important to your brand as having a resume is for an employee’s career advancement. If you do not have one, you...
Experiential Marketing: Tips, Tricks, and KPIs
With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes...
