Integrated Marketing Archives | Page 4 of 16

How Custom Market Research Can Benefit Your Business

by lotus823 Staff

January 18, 2022

Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market...

Trade Shows

CES 2022: A Review of the First Hybrid Show

by lotus823 Staff

January 11, 2022

The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling...

With so many updates in social media and digital marketing to be aware of, we recapped some of the biggest moments from December 2021 in our industry roundup!

Integrated Marketing

December Highlights: Digital Marketing & Industry News

by lotus823 Staff

January 5, 2022

December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs,...

Uncategorized

What is Google AdWords and How It Works

by lotus823 Staff

December 28, 2021

Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion....

Uncategorized

Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns

by lotus823 Staff

December 20, 2021

As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that...

Social Media

Planning for 2022: Content Calendar Best Practices

by lotus823 Staff

December 13, 2021

As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in...

Technology

November Highlights: Digital Marketing & Industry News

by lotus823 Staff

December 3, 2021

Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates...

E-mail Marketing

4 Social Media Marketing Tips for Pet Brands

by lotus823 Staff

November 19, 2021

Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the...

Branding

The Ins and Outs of an Integrated Marketing Campaign

by lotus823 Staff

November 12, 2021

In a fast-paced digital world, brand recognition and originality are not as simple as it once was. To stand out in the crowded marketplace, brands must focus on a combination...

Social Media Marketing

CES 2022: Show Predictions and Biggest Trends to Watch

by lotus823 Staff

November 5, 2021

The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut...

Integrated Marketing

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