Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit,...
4 Ways to Strengthen Customer Trust With Social Media
You have probably heard people say that trust is a vital component of relationships. Building successful relationships aren’t just important with friends and family, but also for businesses. And the...
Marketing Do’s and Don’ts for Your New Product Launch
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after...
The Inspired Home Show 2022: A Week in Review
Following a two-year hiatus due to the coronavirus pandemic, The Inspired Home Show returned in-person to Chicago’s McCormick Place on March 5-7, 2022. Formerly known as the International Home and...
The Value of Affiliate Marketing and How to Get Started
Affiliate marketing has become increasingly popular in recent years. The industry, today worth $12 billion globally, has expanded with over 80% of brands having an affiliate program. In this blog...
February Highlights: Digital Marketing & Industry News
Although the month may have been shorter, February is following the momentum that started the new year strong with plenty of interesting updates and affairs occurring in the industry. We...
5 Benefits of Having a Brand Ambassador Program
Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market...
Q&A With IHA: What to Expect at The Inspired Home Show 2022
The International Housewares Association (IHA) has been the host of the world’s leading home and housewares trade show for over 80 years. Each year, thousands of products, and innovations–from tabletop...
Factors to Consider When Planning a Google Ads Strategy
Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and...
The Inspired Home Show 2022: Deadlines Exhibitors Need to Know
The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands...