Integrated Marketing Archives | Page 6 of 16

CES 2022: How to Prepare for a Digital Trade Show

by lotus823 Staff

August 16, 2021

Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer...

Marketing

A First Look at CES 2022

by lotus823 Staff

August 5, 2021

The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting...

Small Business

July Highlights: Digital Marketing & Industry News

by lotus823 Staff

July 30, 2021

Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though....

Social Media Marketing

The Importance of Community Management

by lotus823 Staff

July 15, 2021

Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing...

Entrepreneur

“Do It Yourself”: Entrepreneurs Month

by lotus823 Staff

June 3, 2021

June marks the start of “Do It Yourself” entrepreneurs month and as an agency founded by two entrepreneurs, we know exactly what it takes to successfully start and manage your...

Social Media

Best Practices for Facebook Ads

by lotus823 Staff

May 20, 2021

With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week,...

Advertising

Sustainability: Bamboozle Spotlight

by lotus823 Staff

April 21, 2021

With concerns for the environment at a high, consumers are beginning to shift their personal values and are actively choosing brands and products that align with their sustainable mindset. As...

Integrated Marketing

Case Study Spotlight: Zavor

by lotus823 Staff

June 8, 2020

Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations,...

Integrated Marketing

The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]

by lotus823 Staff

April 15, 2020

Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to...

Best Practices

The Benefits of Editorial Calendars for 2019 Planning

by lotus823 Staff

November 14, 2018

PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting...

Integrated Marketing

“Do It Yourself”: Entrepreneurs Month

Sustainability: Bamboozle Spotlight

The Benefits of Editorial Calendars for 2019 Planning

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