A First Look at CES 2024
The annual Consumer Electronics Show (CES) is undoubtedly one of the most anticipated events in the tech world. CES has a long history of unveiling groundbreaking innovations and setting the...
September Highlights: Digital Marketing and Industry News
As the days grow shorter and the autumn leaves begin to fall, it’s time to reflect on the innovation, strategy, and industry developments that have emerged in the last month....
July Highlights: Digital Marketing & Industry News
As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is...
Integrated Marketing Monthly Roundup
April Highlights: Digital Marketing & Industry News
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot...
From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years...
October Highlights: Digital Marketing & Industry News
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best,...
Experiential Marketing 101: Everything You Need to Know
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more...
How to Stand Out From Other Exhibitors at Trade Shows
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show...
4 Tips on Getting to Know Your Customers Better
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is...
The Value of Media Training for Business Professionals
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an...
