Trade Show Marketing 101 From A Public Relations Specialist’s POV
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden...
Ensuring and Improving Brand Customer Loyalty Like Birchbox
First and foremost, lets define what customer loyalty actually is. According to Business Broadway Editor, Bob Hays, “Customer loyalty is the degree to which customers experience positive feelings for and...
How To Remove Your Brand’s Halo
It’s one week after a shopping trip and I realized I’ve used nearly an entire bottle of conditioner… and consumed nearly an entire jar of fig jam. Clearly, these things...
To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share...
Marketing Lessons to Learn from the Royal Family
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms...
Big Picture, Tiny Details: How Branding Can Change Your Life
Since I began writing for brand marketing, many people have asked me to explain the difference between branding and advertising. In an interview with Jeremy Hildreth, UK-based branding expert, he...
Celebrity Branding and What it Can Teach Us
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent...
Google+ Brand Page Tips and Tricks
Lately, the hottest topic in social media has been, without a doubt, Google+. But one of the drawbacks of the new social networking giant is the lack of customization. Don’t...
Google’s Next Step in the Digital World: Music
Google expansion! First came the social network Google+, now it is introducing its music feature called Google Music. At lotus823, we see how beneficial this can be for Google. What...
