Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple...
Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands...
3 Jersey Shore Businesses Who Nailed Their Branding
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing...
Summer Love with Marketing Campaigns
With summer on the horizon, thoughts of sunshine and warm weather are on the rise. This is the perfect opportunity for brands to create marketing campaigns that align with popular...
The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA...
lotus823 Welcomes Addition of Knomo to Client Roster
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to...
The PR and Digital Marketing Roundup – July 2014
July has been a month focused on branding. We’re talking personal, professional and product branding. If you missed any of this month’s PR and digital marketing news, we have it...
Vine: The Underground Social Community
Do you Vine? Vine, a mobile app that describes itself as “a world of beautiful, looping videos” has been around for a year and a half and yet is still...
Roundup: My Favorite Branded Content of 2014
At the beginning of 2014, we became witness to some of the best content TV has had to offer from holiday promotions to the beloved SuperBowl. Just because the weather...
June’s PR and Digital Marketing Roundup
With the weather heating up, so are we! Lets recap on the past month of content that we’re always so excited to share with you. From planning weddings to waiting...