A Note to Recent Grads: How to Prepare for Job Opportunities
It’s that time of year again! Years of hard work have been celebrated as students donned their caps and gowns and completed their graduation. For most of those college graduates,...
The Best in Branding and PR: Brand Names Used as Generic Terms
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even...
The Best in Branding and PR: Little White Product Lies
A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but...
A Content Marketing Duel: Taco Bell vs. McDonald’s
All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast...
The Geico Brand Management Blitzkrieg: Brand Blending
Love or hate it, Geico’s carpet-bombing brand management is impossible to ignore. The talking Gecko broke important boundaries in modern marketing and moved it forward into absurdism. The Geico Gecko...
Brand Spotlight: Walt Disney World
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first...
#followmeto Brand Success with @MuradOsmann
If you don’t follow @MuradOsmann on Instagram, do yourself the favor. You won’t be disappointed. Murad Osmann is a 28 year-old music video producer from Moscow with a creative —and...
Best Practices to Achieving Instagram Branding Success
"Life is not measured by how many breaths we take, but by the moments that take our breath away." There’s no denying it. People like visuals. They’re quick, to the...
Content Marketing Brand Spotlight: Chipotle
Chipotle is at it again with yet another unconventional marketing tactic to attract the attention of the masses. While the majority of big brands are focused on having their ads...
New Year, New You: The Perfect Content Marketing Opportunity
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their...
