Advertising Archives | Page 4 of 7

What is Google AdWords and How It Works

by lotus823 Staff

December 28, 2021

Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion....

Search Engine Marketing

November Highlights: Digital Marketing & Industry News

by lotus823 Staff

December 3, 2021

Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates...

E-mail Marketing

4 Social Media Marketing Tips for Pet Brands

by lotus823 Staff

November 19, 2021

Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the...

Conference

CES 2022: Show Predictions and Biggest Trends to Watch

by lotus823 Staff

November 5, 2021

The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut...

Digital Marketing

Case Study Spotlight: Roborock

by lotus823 Staff

October 15, 2021

With a diverse range of clients in the consumer electronics and housewares industries, we have an expertise in developing and executing integrated marketing strategies. One most recent example of our...

Advertising

Marketing Tips for the Best-Ever Black Friday

by lotus823 Staff

October 7, 2021

Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year – surging nearly 22% year-over-year, 2021 doesn’t...

lotus823 News

CES 2022: Important Updates Your Brand Needs to Know

by lotus823 Staff

September 17, 2021

The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates,...

Public Relations

CES 2022: How to Prepare for a Digital Trade Show

by lotus823 Staff

August 16, 2021

Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer...

Advertising

July Highlights: Digital Marketing & Industry News

by lotus823 Staff

July 30, 2021

Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though....

Public Relations

Amazon Prime Day 2021 Insights

by lotus823 Staff

June 24, 2021

Amazon Prime Day originally started as a celebration of the e-commerce site’s 20th anniversary in 2015. In the last six years, the day has blossomed into a massive annual two-day...

Advertising

What is Google AdWords and How It Works

Marketing Tips for the Best-Ever Black Friday

CES 2022: Important Updates Your Brand Needs to Know

Amazon Prime Day 2021 Insights

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