Falling in Love with Valentine’s Day Marketing Campaigns
Ah…Valentine’s Day! Some love it, some hate it, but we think the silver lining can be found in the half-priced chocolates we stockpile once it’s over. Check out some of...
Coca Cola: A Holiday Marketing Tradition
No brand is more synonymous with holiday marketing than Coca-Cola. From their iconic representation of Santa Claus to their beloved polar bears, Coca-Cola has produced memorable Christmas and winter themed...
A Very Spooky Month in Marketing
While “the holidays” normally make marketers think of the Christmas season, there truly is no time of year that doesn’t warrant a campaign. Each year, it seems as though back...
What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog...
Public Relations vs. Digital Marketing: What’s the Difference?
Working in a digital marketing and public relations agency comes with a lot of questions. “What is it that you actually do?” “Are you able to make my product or...
January Digital Marketing Roundup: Starting 2016 Off Right
From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in...
Digital Marketing News Roundup: Closing Out 2015
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a...
This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season
A look at the shocking, cute, unexpected, and traditional marketing campaigns this season Each year the holiday season drives brands to develop marketing strategies that will hopefully break through the...
The Shift From Traditional to New-Age Advertising
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with...
Facebook Advertising: Using Paid Ads to Complement Organic Strategy
Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam:...
