This year, I was fortunate enough to attend the 2013 International Consumer Electronics Show (CES) on behalf of a number of our CE clients. Here are few lessons learned from a CES first-timer. For weeks leading up to the show I could barely sleep due to equal thirds of excitement, anxiety and mental planning. I…
Read On from JB’s Lessons from the Trenches: 2013 CES “I Have Never Been This Tired” Edition
Getting a single view on your blog post is one thing, but gaining a dedicated following is a whole different story. If you want your website or blog to be successful, you need readers to come back again and again. Here are a few easy tips to help bring more followers to your blog: 1….
Are you thinking about putting your business on Instagram? Or, are you already on Instagram but not sure how to promote your business? Instagram can give your business the extra visibility and engagement it needs to succeed. Read further to discover how you can tap into the Instagram community and showcase your brand. What Is…
Read On from Three Easy Ways to Promote Your Business with Instagram
Every minute, 48 hours of video is uploaded to YouTube. Getting a video noticed is no easy task. It takes a certain amount of luck for a video to “go viral,” but with proper promotion, a compelling video can receive views and be shared across the web. Here are a few quick tips to help…
Read On from Going Viral: How to Get More Views on YouTube Videos
lotus823 is a collection of unique, dynamic young professionals led by a husband and wife team; both of whom are well-rooted industry veterans. As a young PR and integrated marketing professional, I couldn’t ask for a more solid foundation to launch my career from. Although small in size (there’s nine of us here in the…
Can you believe it’s already day three of The International Consumer Electronics Show (or simply CES) 2013?! Laptops, tablets and smartphones are topping the review charts and Twitter accounts are buzzing with pictures and reviews! This year topped CES 2012 with a 4% growth rate and attendance is at an all time high with over…
As technology keeps advancing, our way of life begins to shift as well. Most phones, tablets, gaming systems and, now, even clocks have a Wi-Fi option. People are becoming more connected and it’s become hard to avoid. We have become a society of immediacy, which comes at a cost. The word ‘data’ is becoming very…
It’s all too easy to get so caught up in the hustle and bustle, and the chase for wins, that you forget to take a moment to slow down and “whooosaaahhh.” Dedication and determination often lead to success, but overdoing it can lead to a not-so-fun condition known as ‘burn out.’ In the public relations,…
Read On from Find Your Work-Life Balance for Continued Success (and Sanity!)
Still craving an afternoon pick-me-up after three cups? Try a more natural route. Here at lotus823, we’re big on caffeine. Or, at least some of us are. My average day consists of three cups of coffee, two diet cokes, one green tea, and often, a red bull. According to WebMD, moderate amounts of caffeine (300mg…
Have a Happy Holiday and a great New Year from all of us at lotus823!…
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
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It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
