Warm summer breezes. The smell of the ocean. Lazy summer days down the shore. For those in public relations, “lazy days” are hard to come by. But, for consumer brands and media, the mid-summer months are often the slowest. So, how to enjoy the flow while keeping things going before the Q4 hysteria? Read on….
July has been a month focused on branding. We’re talking personal, professional and product branding. If you missed any of this month’s PR and digital marketing news, we have it all right here….
Read On from The PR and Digital Marketing Roundup – July 2014
I’m standing in my pantry, looking at a shelf of wine bottles, surveying each of the labels as if I’m picking out a work of art. “Well, do you like red?” I ask my friend. “Sure, I mean I don’t know anything about wine. I’ll drink anything! You probably know more than me,” she quickly…
If you follow our blog, you’ve seen we’ve offered up our expertise and pinpointed our top tips for crowdfunding success. And, if you follow the industry—or the news in general—you’ve seen a great deal of chatter on the Potato Salad Kickstarter that’s made over $60,000. From what it can teach us about successful campaigns to…
Read On from Crowdfunding Weirdos: Epic Successes & Cringe-Worthy Flops
I remember sitting in one of my public relations classes as a college sophomore and hearing my professor say, “Part of this course will require you to complete an internship.” I wanted to run for the door. I had just declared my major. Nervous, I began searching for local internships and came across a nonprofit…
Award-winning New Jersey PR and digital marketing agency, lotus823, is pleased to announce the addition of its new client, Healbe™, an innovative leader in whole body health management. In partnering with Healbe™, lotus823 will implement a comprehensive public relations strategy to further increase brand awareness and visibility of The Original 100% Automatic Body Manager, GoBe™….
Read On from lotus823 Expands Clientele With Addition of Healbe™
lotus823, a New Jersey-based PR and digital marketing agency, is pleased to announce the addition of Life n Soul, a pioneer in innovative and stylish Bluetooth gadgets and audio devices, to its growing client roster. lotus823 will support Life n Soul with a blend of strategic public relations, content marketing, and social media services. Founded…
Read On from lotus823 to Launch PR and Digital Marketing Services for Life n Soul
In April of this year, lotus823 was lucky enough to have Nancy Kohlreiter join our PR and digital marketing team. It has been our honor to have Nancy join our lotus823 family to lead our business development team, bringing along her impressive 13 plus years of product development experience. We sat down with our new…
Read On from From Luggage to Wine to Headphones: How Nancy Kohlreiter Ended Up at lotus823
We don’t want to toot our own horn, but…toot toot. It’s been a busy time over here at lotus823. Well, busy and extremely exciting, that is! We are so thrilled to share that our team has been recognized for its outstanding PR and digital marketing services by some of the industry’s top award associations. lotus823…
Read On from lotus823 Awarded a PRSA Bronze Anvil and other Honorable Mentions
Do you Vine? Vine, a mobile app that describes itself as “a world of beautiful, looping videos” has been around for a year and a half and yet is still unknown to most of the digital world. A year and a half can be an eternity; especially considering the mobile app Snapchat had already skyrocketed…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
