Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog...
Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
At lotus823, we provide each client with a customized blend of digital marketing, public relations, and social media strategy, all based upon the brand’s unique needs. We’ve been working with...
Learning from Passion: My Intern Experience at Lotus823
Walking into lotus823 on the first day of my internship I had no idea what to expect and was hoping that I was about to embark into my first real...
July Digital Marketing Roundup
It’s been a whirlwind month here at lotus823, from braving heat waves to catching ‘em all on Pokémon GO! The dog days of summer didn’t keep our team from sharing...
4 Proven Marketing Tips for Consumer Electronics Brands
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever...
Marketers Catch Pokémon Fever
Over the past two weeks Pokémon has taken the world (and the lotus823 office) by storm. No, it’s not 1998 and no we’re not playing Gameboy! I’m talking about Pokémon...
Marketing Insights into the Fast-Growing Smart Home Industry
There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living...
Marketing Pro Tips: 4 Ways Your Agency Can Prepare for Q4 this Summer
Summertime is often met with a slower-paced schedule. While this may or may not be true depending on your client base, you will likely find an hour or two here...
My Giant Leap into the PR Industry
On my first day of diving into my lotus823 internship experience, I honestly had no idea what to expect. Based on my experience with other internships, I assumed that most...
June Digital Marketing Roundup
Summer is in full swing here at the Jersey Shore and it’s easy to get distracted by all the fun in the sun! However, this time of year is crucial...