Eatontown, NJ, November 14, 2017 – lotus823, an award-winning, integrated marketing communications agency, is proud to announce it has recently won two MarCom awards, including a Gold award for Digital Media in Writing in the Blog category, and a Platinum award for Strategic Communications in the Marketing/Promotion Campaign category. Bringing home the gold is lotus823’s…
As the year winds down, our office is gearing up to tackle our clients’ exciting holiday campaigns, and we can’t wait to take advantage of some of the great new features that rolled out this month! In October, Google and Bing introduced new ways for advertisers to get the most bang for their buck in…
As September comes to a close and we enter the fourth quarter, we’ve already seen the beginning of the big tech announcements that typically occur this time of year. Although not every announcement was as highly-publicized as the new iPhone X, September saw a variety of significant industry updates. Facebook announced it will merge its…
Reading sparks creativity and fosters the mind with new ideas. Because books can have such an impact on our lives, we asked our team members which pieces of literature or authors most resonated with their lives. You can find their responses below. Please share with us which books have positively impacted you in the…
Our Favorite Nostalgic School Supplies As kids throughout the nation are heading back to school, our office wanted to indulge in a little back-to-school nostalgia, remembering when September was synonymous with fresh highlighters and new notebooks. As we think back to those earlier days, there are inevitably moments of hilarity, joy, and even some good-humored…
As we say goodbye to summer, we can’t help but be a little excited about all the new changes coming to public relations and digital marketing this fall. The world of social media continues to move toward better user experience, focusing on video and cracking down on “fake news” and “clickbait.” Meanwhile, the #Hashtag turned…
As the summer begins its slow decline and brands start to make way for their Q4 preparations, many are launching new features while cutting free any dead weight. July was a busy month for many social media platforms, while news slowed on the digital and PR fronts. If you’ve missed any of the industry buzz,…
Summer is the season for beach trips, vacations, picnics, barbecues, and outdoor activities galore. From Memorial Day to Labor Day, everyone is looking for any opportunity to kick back and relax. Brands looking to capitalize on summer sales may find it difficult to reach their customers while their minds are elsewhere. Luckily, the season offers…
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The first month of summer brought along some blockbuster deals and interesting new releases in the realm of digital marketing, social media, and business in general. In case you’ve missed some of these headlines, here’s a recap of some highlights that made news this past month: Social Media Pinterest adds a much-needed Lens update for…
In recent years, social media has impacted the way in which users communicate with their friends, family, colleagues, as well as how they communicate with people they have never met offline. Whether comprised of friends or followers, social networking sites (SNS) have audiences. These audiences are made up of individuals who view, react, and engage…
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LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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