As 2017 comes to a close, it’s the perfect time of year to reflect on all of the industry developments that took place and start planning for 2018. In December, the digital industry continued to roll out new options for improving customer experience and driving more sales during the peak holiday season. Meanwhile, the PR…
The holiday season tends to bring back cheerful memories filled with love and joy. Many of our holiday traditions and favorite moments are brought to mind when we smell something delicious cooking,taste grandma’s fresh pumpkin pie, or hear a festive song. Here at lotus823, we decided to ask the team which holiday song means the…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] We are officially less than one month out from CES 2018 and there is definitely a buzz in the air. Every year in early to mid January, the tech-obsessed descend on Las Vegas for one week packed with the latest and greatest to enter the marketplace. As a frequent…
After a record-setting Black Friday and Cyber Monday weekend, we’ve officially entered peak holiday shopping season. In preparation for the eCommerce frenzy, digital marketing giants are introducing updates designed to make it easier for brands to reach more consumers during this prime shopping season. In November, Twitter rolled out a monthly subscription service to help…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 3,900 exhibiting companies and more than 170,000 attendees annually. For those who know lotus823, or me, we tend to…
Eatontown, NJ, November 14, 2017 – lotus823, an award-winning, integrated marketing communications agency, is proud to announce it has recently won two MarCom awards, including a Gold award for Digital Media in Writing in the Blog category, and a Platinum award for Strategic Communications in the Marketing/Promotion Campaign category. Bringing home the gold is lotus823’s…
As the year winds down, our office is gearing up to tackle our clients’ exciting holiday campaigns, and we can’t wait to take advantage of some of the great new features that rolled out this month! In October, Google and Bing introduced new ways for advertisers to get the most bang for their buck in…
As September comes to a close and we enter the fourth quarter, we’ve already seen the beginning of the big tech announcements that typically occur this time of year. Although not every announcement was as highly-publicized as the new iPhone X, September saw a variety of significant industry updates. Facebook announced it will merge its…
Reading sparks creativity and fosters the mind with new ideas. Because books can have such an impact on our lives, we asked our team members which pieces of literature or authors most resonated with their lives. You can find their responses below. Please share with us which books have positively impacted you in the…
Our Favorite Nostalgic School Supplies As kids throughout the nation are heading back to school, our office wanted to indulge in a little back-to-school nostalgia, remembering when September was synonymous with fresh highlighters and new notebooks. As we think back to those earlier days, there are inevitably moments of hilarity, joy, and even some good-humored…
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
