Celebrating 13 Years of Business: 13 Ways We Help Brands
Over the past 13 years, lotus823 has been successful at building a people-first culture that attracts engaged, passionate individuals who drive powerful results for our client partners. As an integrated marketing agency, we truly believe that there is no...
Amazon Attribution Beta 101: What Your Brand Needs to Know
Amazon’s new beta measurement solution is on track to provide sellers with insights they’ve sought for years. Read on for information regarding ways in which brands can assess the impact that third-party advertising and marketing has on their sales on the world’s...
How Digital Marketing is Like Dating
From “putting yourself out there” to “building trust,” digital marketing is very similar to dating. Learn how branding a business is like finding the perfect match below! Always Look Your Best via GIPHY A brand’s visual storytelling sends a powerful message about who...
The Importance of Marketing in the Hospitality Industry
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid...
January Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout January, we have seen newly-launched features across all social media platforms. Learn more about the latest updates in the industry below! Social Media Instagram Addresses Questions on Algorithm, Comment Pods and Verification [Infographic] Instagram is...
TIHS 2020: Deadlines Your Brand Needs to Know
Will you be attending The Inspired Home Show (TIHS) this year? The annual housewares show in Chicago is quickly approaching, meaning important show deadlines are also on the horizon. Formerly known as the International Home + Housewares Show, TIHS is the meeting place...
CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show (CES) in Las Vegas, lotus823’s very own David Hernandez took...