The mark of a new year always brings big changes, and this January certainly set the bar for how digital marketing and public relations will have to evolve in 2018. In a move that focuses on bringing meaningful interactions back to social media, Facebook announced it will put posts from friends and family members higher…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.91″] As we collect ourselves from the whirlwind that is the Consumer Electronics Show, we look forward to the next big trade show, The International Home + Housewares Show (IH+HS). This annual trade exhibition in Chicago sets the housewares industry benchmark for…
Read On from The Road to the 2018 International Home + Housewares Show
Once again CES, the Consumer Electronics Show, took the dry desert city of Las Vegas, Nevada by storm. This year though, the splash the show made was quite literal. With a long-overdue rain storm starting on Monday, and totaling 1.33 inches of rain by the time it ended on Tuesday, the city was being flooded, literally…
While Sophia and my Special Aflac Duck were turning heads at CES, it is only right that Sony had a robot of its own. The new Aibo robot dog responds to touch and voice and has a series of touch sensors on its head, chin, and back. Aibo also has a camera on the tip…
The Verge put it best, describing yesterday’s two hour power outage as a “CE-mess.” The outage was reported around 11 AM and was not restored until 1 PM. It has been confirmed that rain was the cause of the blackout. Once power was restored in the North and Central halls of the Convention Center, the…
The Consumer Technology Association (CTA) kicked off its 51st CES yesterday filling the Las Vegas Convention Center with the world’s most cutting edge technology. There are an expected 3,900 exhibitors for this year’s showcase. As leaders in the tech industry come to the show from all over the world, we have compiled a list of…
A new year marks a fresh start and welcomes life changes, whether they are big or small. Each year most of us make resolutions to better ourselves, our communities, or the world. We asked members of our lotus823 team what their 2018 resolutions are and received inspiring responses that you can read below! My resolution…
As 2017 comes to a close, it’s the perfect time of year to reflect on all of the industry developments that took place and start planning for 2018. In December, the digital industry continued to roll out new options for improving customer experience and driving more sales during the peak holiday season. Meanwhile, the PR…
The holiday season tends to bring back cheerful memories filled with love and joy. Many of our holiday traditions and favorite moments are brought to mind when we smell something delicious cooking,taste grandma’s fresh pumpkin pie, or hear a festive song. Here at lotus823, we decided to ask the team which holiday song means the…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] We are officially less than one month out from CES 2018 and there is definitely a buzz in the air. Every year in early to mid January, the tech-obsessed descend on Las Vegas for one week packed with the latest and greatest to enter the marketplace. As a frequent…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
