Start Close In
In this episode… Mike McFadden, President of eAccountable, provides the motivation we all need to just get started in this episode of There’s Always a Lyric, hosted by David Hernandez. “Start with the first thing close in, the step you don't want to take.” Episode...
November Highlights: Digital Marketing & Industry News
Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates to their AdSense policy. Learn more about November’s social media and...
4 Social Media Marketing Tips for Pet Brands
Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the best media opportunities and partnerships with well-known industry...
The Ins and Outs of an Integrated Marketing Campaign
In a fast-paced digital world, brand recognition and originality are not as simple as it once was. To stand out in the crowded marketplace, brands must focus on a combination of digital marketing and public relations efforts. An integrated marketing campaign is the...
CES 2022: Show Predictions and Biggest Trends to Watch
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut the latest innovations in consumer technology. Before show day arrives, we shared some of the...
October Highlights: Digital Marketing & Industry News
Throughout the month of October, Instagram enabled desktop uploads and Facebook announced its new name as part of the company’s rebrand. Learn more about October’s important social media and industry updates below! Social Media Instagram Will Enable Users to...
3 Affiliate Marketing Tips for PR Success
Are your brand’s marketing efforts maximizing exposure, traffic, and sales? Affiliate marketing is an effective way for your brand to reach new consumers, drive online sales, and increase overall visibility. When used in conjunction with a public relations strategy,...