3 Strategies to Implement When Launching Your Consumer Brand
So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing strategies to consider in order to start gaining visibility and brand recognition. 1. Social media. It should...
4 Social Media Marketing Tips for Pet Brands
Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the best media opportunities and partnerships with well-known industry...
The Ins and Outs of an Integrated Marketing Campaign
In a fast-paced digital world, brand recognition and originality are not as simple as it once was. To stand out in the crowded marketplace, brands must focus on a combination of digital marketing and public relations efforts. An integrated marketing campaign is the...
CES 2022: Show Predictions and Biggest Trends to Watch
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut the latest innovations in consumer technology. Before show day arrives, we shared some of the...
October Highlights: Digital Marketing & Industry News
Throughout the month of October, Instagram enabled desktop uploads and Facebook announced its new name as part of the company’s rebrand. Learn more about October’s important social media and industry updates below! Social Media Instagram Will Enable Users to...
3 Affiliate Marketing Tips for PR Success
Are your brand’s marketing efforts maximizing exposure, traffic, and sales? Affiliate marketing is an effective way for your brand to reach new consumers, drive online sales, and increase overall visibility. When used in conjunction with a public relations strategy,...
Case Study Spotlight: Roborock
With a diverse range of clients in the consumer electronics and housewares industries, we have an expertise in developing and executing integrated marketing strategies. One most recent example of our work in the home and technology verticals is our partnership with...