Throughout November, Instagram expanded its new “Guides” feature to all users, Snapchat and Google introduced educational programs for brands, and YouTube rolled out audio ads. Learn more about the latest updates in the industry roundup below! Social Media Instagram Expands New ‘Guides’ Feature to All Users, Upgrades Search After initially launching “Guides” to select creators,…
With 2018 coming to a close, social media projections for 2019 only continue to illustrate the growing role of social channels. While YouTube aims to create a more genuine experience for viewers, ridding the platform of spam accounts, Instagram has rolled out several new features this past month. Twitter revamped its conduct policy in hopes…
As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on a day-to-day basis, and more importantly, keep them happy while using the platforms. LinkedIn reported to be testing ways to connect with a younger demographic,…
Social media is no longer just a tool we use to connect with friends and family. Since its inception, social media has evolved into something so much more than simply liking the latest photos from Friday night, retweeting an inspirational quote or competing in popular online games. Social media platforms have become a mandatory business…
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In this modern age, schoolteachers are seeking innovative methods to motivate their students to learn. The implementation of different forms of technology-including the Internet-in the classroom is one such approach to encourage and enhance the learning experience. With this goal in mind, YouTube is launching a new, free tool to help teachers and schools work…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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