As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social front, have no fear! We’ve rounded up our top five tips for seamlessly integrating social media into your very own marketing campaign: Know Your Audience…
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It seems like summer came and went in the blink of an eye – now the kids are going back to school and the days are slowly getting a little colder. As we all mourn the loss of warm beach weather, we can take comfort in knowing that the end of summer doesn’t mean the…
Read On from From Pumpkin Spice to Instagram Quizzes: Social Media Stunts You’ll Fall For
The reality is that Applebee’s and I tend to have a very different overall definition of what “a foodie” is in general. The good news is that there is definitely one aspect of the Applebee’s foodie definition and mine that we strongly agree on… While dining, a true foodie in this day and age enjoys…
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The education and insight that #SMWF North America had to offer roared on during Day 2. Here are some highlights from #SMWF North America Day 1 in case you missed them. Getting social with @KristenGrant_1 & @meeklay at #SMWF! #smwfselfie #notawkwardatall pic.twitter.com/OoUusEEJcL — Ben Blakesley (@benunh) May 29, 2014 Day 2 started off with some…
Admit it, whether you were lying in bed with your dog or out at the bar with friends, you have snapped a selfie at least once in your life. It’s okay, don’t be ashamed, selfies are awesome. After all, the Oxford Dictionary word of the year for 2013 was “selfie”. You’re certainly not the only…
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N.J.-based content marketing agency’s social media recognized for “Best Use of Social Media for Event Promotion” EATONTOWN, N.J., February 26, 2014 – Content marketing agency, lotus823, announced that it has received an honorable mention in PR Daily’s 2013 Social Media Awards for “Best Use of Social Media for Event Promotion.” The annual awards program celebrates…
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LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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