Let’s Get Social – Best Practices 101
Social media. It’s the worldwide neighborhood. We have been given this huge opportunity to connect with people all over the world. Are you taking advantage of it? We’d be surprised...
Integrated Marketing Monthly Roundup
September Digital Marketing Roundup
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done...
Tips for Success: 4 Questions to Start off your Brand Ambassador Program
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are...
Marketers Catch Pokémon Fever
Over the past two weeks Pokémon has taken the world (and the lotus823 office) by storm. No, it’s not 1998 and no we’re not playing Gameboy! I’m talking about Pokémon...
Marketing Insights into the Fast-Growing Smart Home Industry
There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living...
May Digital Marketing Roundup
Summer is in the air and a new generation of marketers is about to enter the real world! Throughout May our team shared valuable insights and tips to help the...
7 Attributes of Successful Social Media Managers
So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no...
WHAT’s Trending Now: Anchor FM app
WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes...
When It Makes Sense for Your Brand to Join a Social Media Trend
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to...
What is Newsjacking? The Good, the Bad and the Ugly
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But...
