Public Relations vs. Digital Marketing: What’s the Difference?
Working in a digital marketing and public relations agency comes with a lot of questions. “What is it that you actually do?” “Are you able to make my product or...
How to Create Your 2016 Social Media Strategy
Back from our long holiday vacations, we’ve finally said good-bye to 2015. With a new year comes a new marketing strategy to craft and new goals to reach – and...
The Shift From Traditional to New-Age Advertising
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with...
Tweet the Vote: Social Media Hits the Campaign Trail
With 2016 presidential campaigns kicking into high gear, campaign teams are searching for the most effective way to advertise their candidate. Today’s campaigns utilize social media more than ever before....
Increasing Holiday Sales with lotus823
Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks...
lotus823 Adds Gumdrop Cases and Maverick Industries to Its Growing Portfolio of Tech and Lifestyle Clients
At lotus823, an award winning integrated marketing agency based in New Jersey, we are proud to announce the expansion of our client portfolio with the addition of two new clients...
lotus823 PR & Digital Marketing Roundup
It is officially fall and the leaves are quickly changing color here in New Jersey. But that isn’t the only thing that has changed this month. Throughout September we have...
#ForceFriday: Star Wars Strikes Back on Social Media
Earlier this month Disney launched a marketing campaign of epic proportions. The worldwide marketing blitz leading to the December release of Star Wars Episode VII: The Force Awakens officially kicked...
From Pumpkin Spice to Instagram Quizzes: Social Media Stunts You’ll Fall For
It seems like summer came and went in the blink of an eye – now the kids are going back to school and the days are slowly getting a little...
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Integrated Marketing Monthly Roundup
Our Summer of Digital Marketing News [Roundup]
Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve...
