Need Some Inspiration? Top TED Talks for Marketers and PR Pros
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be...
PR and Digital Marketing Roundup – August 2014
Summer has come to an end but the content never stops. Check out our PR and digital marketing news, tips and advice from August 2014.... Read On from PR and...
PR Strategies That Work for B2B and B2C Clients
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and...
The Elements of Planning a Media Event
Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that...
lotus823 Welcomes Addition of Knomo to Client Roster
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to...
5 Reasons Why You Need a College Internship
I remember sitting in one of my public relations classes as a college sophomore and hearing my professor say, “Part of this course will require you to complete an internship.”...
Finding Similarities: PR Campaigns and Wedding Planning
Oftentimes, we lead two different lives – our professional life and our personal life. We usually focus on different activities in each life and do not find similarities in what...
A Note to Recent Grads: How to Prepare for Job Opportunities
It’s that time of year again! Years of hard work have been celebrated as students donned their caps and gowns and completed their graduation. For most of those college graduates,...
The Best in Branding and PR: Brand Names Used as Generic Terms
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even...
The Best in Branding and PR: Little White Product Lies
A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but...
