Tips for Success: 4 Questions to Start off your Brand Ambassador Program
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are...
Marketing Case Studies: Celebrity Endorsements Gone Wrong
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved”...
What is Newsjacking? The Good, the Bad and the Ugly
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But...
lotus823 Employee Spotlight: Katie Lynch, PR Assistant Account Executive
It’s autumn and leaves aren’t the only things changing here at lotus823. As our PR team preps for the busy trade show season, a new member has been added to...
SEO 101 for PR Pros: Understanding the Impact of Your Media Results
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO”...
lotus823 Claims a Pyramid Award and Honorable Mention at This Year’s PRSA Pyramid Awards
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many...
5 Ways Social Media Changed the PR Landscape
The ways in which we are exposed to content and how we engage with brands has evolved over the course of history. Gone are the days where PR pros solely...
Agency Life: A Sneak Peek Inside the lotus823 Office
Hello and welcome to the lotus823 headquarters. If you consider yourself a creative individual with a vivid imagination (as I do), you may find yourself pondering at times: I wonder...
Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are...
The Top PR Strategies for Local Businesses
When it comes to generating buzz, many small businesses wonder how they can compete with the larger players in their space. They worry how they can get their name recognized...
