When It Makes Sense for Your Brand to Join a Social Media Trend

Marketing Case Studies: Celebrity Endorsements Gone Wrong

In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There are a few things to consider, however, before jumping into your…

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Public Relations and SEO: Perfect Together

Public Relations and SEO: Perfect Together

Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat.  On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths, and master communicators. SEO’s are technicians, tinkerers, and problem solvers. In the past, I’ve written…

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The Art of Content Marketing

The Art of Content Marketing

We are loaded with content on a daily basis. It’s a marketer’s job to create fresh, engaging material that breaks through the clutter and helps your brand earn the consumers’ trust. So what does this mean for content marketers? We need to get creative. Sometimes you need to let go of traditional thinking and latch…

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Now Serving: Content Marketing Tips

Now Serving: Content Marketing Tips

Content marketing. It’s something we’ve been talking about a lot this year. It’s the latest craze in the marketing world and most companies seem to be jumping on board. Being that I haven’t always worked in the marketing industry, I’ve found that many of my other experiences can relate to my current position at our…

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3 Tips to Getting Your Content Marketing to Go Viral

3 Tips to Getting Your Content Marketing to Go Viral

The very first second of your content marketing campaign is everything. People will choose to click or not to click on your site in less time than that, and if nobody opens the door, nobody will see what’s inside, so to speak. Research shows that it takes us roughly 250 milliseconds to lose interest in…

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3 Ways Bacon is like Content Marketing

Because bacon makes everything better I would be happy to attempt to inform you, with a naïve zest, that we’re foodies here at lotus823, but if you happen to follow our blog, I’m certain you’ve figured it out. We love food. In fact, if I had to choose to name only two of my greatest…

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