Merry Pitch-mas: Mistakes to Avoid While Holiday Gift Guide Pitching

…succinct, make sure you include all of the important information the media person would need to include your product within a holiday round-up or story: share pricing, product links, and…

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COVID-19 Coverage: Ways the Pandemic Has Changed Consumer Behavior

Since the start of the COVID-19 pandemic, brands and businesses have seen a dramatic shift in consumer behavior. Between stay-at-home orders and social distancing guidelines, consumers have completely adapted to…

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Monday Mantras from an Integrated Marketer’s Perspective

Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain…

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Google's Next Step in the Digital World: Music

Google expansion! First came the social network Google+, now it is introducing its music feature called Google Music. At lotus823, we see how beneficial this can be for Google. http://www.hollywoodreporter.com…

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lotus823 Receives Platinum 2021 MarCom Award for Strategic Public Relations and Communications

…the brand. Through tailored media list curation, pitch development, editorial opportunity submission, and extensive media outreach, lotus823 secured placements in top tier consumer publications such as Food Network, The Kitchn,…

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