5 Reasons Why You Need a College Internship
…that cap and gown: 1. You think you know, but you have no idea. A classroom can only teach you so much. PR, content marketing, and social media professionals can……
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How Four Guys Made Wine Awesome For Everyone
…Rings.” Music of choice according to WA? “Alabama Shakes’ Hold On.” Their cheeky copy bleeds into everything they do, from their wine descriptions and Badassery blog, to their social media……
Summer Love with Marketing Campaigns
…success of your campaign, create a unique hashtag that consumers can use when posting on social media. This hashtag will open the door to lots of user-generated content. Do you……
Why Marketers Should Know the Buying Power of Hispanic Americans
…and launched it within Hispanic American communities through both street teams and social media. Listen to the Hispennials. Hispanic millenials, called “Hispennials”, make up 21 percent of the millennial generation……
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This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season
…coming from Target’s newsroom. The campaign isn’t the most groundbreaking, but it’s more enjoyable than the usual holiday marketing we’ve seen in the past. The company bumped up its social……
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3 Ways Teambuilding Helps Spark Creativity
As an integrated marketing communications agency, we understand the value and necessity of creativity. Whether we’re building a public relations or social media campaign, or putting the final touches on……
Marketing Case Studies: Celebrity Endorsements Gone Wrong
…size and many fans likely do not know all of the athletes a brand like Nike endorses. Using social media listening will allow you to gain instant feedback on the……
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Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy
…and technologies when it comes to social media, mobile and e-commerce, we can see how a brand’s investment into Hispanic Marketing has the ability to release untapped potential. We sat……
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Brands That Understand Hispanic Marketing… and Get it Right!
…truth for us.” – AdAge. The initiative was simple, effective, and caught the attention of celebrities like Ricky Martin. It gained over 98 million impressions on social media, and Toyota……
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June Digital Marketing Roundup
…important to focus on creating engaging content that users will want to share with their feed. Will this announcement change your social media strategy? Shopping with Pinterest Purchasing items on……
