On-Site Support: How To Rock A Trade Show
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for……
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How to Engage an Audience like Kevin Spacey at the #GoldenGlobes
I’m going to be real honest here and you can judge me as I’m sure you will for what I’m about to say. I’m usually not a big fan of……
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Our CES 2016 Predictions: What You Can Expect
It’s that time of year. Tech brands of all shapes and sizes begin to pack their bags for one of the biggest events of the year: the International Consumer Electronics……
CES 2016 Recap & Trends: The Future Is Now
And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some……
Doggone Pawesome: Social Media’s Top Dog Influencers
At lotus823 we have a soft spot for our favorite pooches, both in the office and on social media! Over the past few years, the trend of dog social influencers……
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July Industry News Recap
As the summer begins its slow decline and brands start to make way for their Q4 preparations, many are launching new features while cutting free any dead weight. July was……
Unveiling the New & Improved CE Week: Tips & Tricks
Fusing tech innovations, developing trends, and insights, CE Week is the consumer technology industry’s largest event in the North East. Expanding this year to the Jacob K. Javits Convention Center……
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Amazon’s Retail Takeover Through Private Labels
With over 80 private label brands exclusive to Amazon, the e-commerce giant continues to dominate the online retail sphere. Amazon’s private label offerings had a humble beginning with USB cables……
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PR Tips: Crisis Communications and the Press
Charles Swindoll once said, “life is 10% what happens to you and 90% how you react to it.” Unfortunately, some things are unavoidable and crises happen, even to the largest……
Nurturing Authenticity on Social Media
When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and……
