As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers……
Read On from 4 Influencer Marketing Trends Taking Over in 2023
…Your Campaign A successful campaign includes not only tracking the performance of each campaign but also monitoring the campaign’s budget. Facebook allows you to set Daily Budgets, a specific dollar……
…our blogs, don’t sweat it! We have you covered with the February Digital Marketing Roundup. Falling in Love with Valentine’s Day Marketing Campaigns Every Valentine’s Day marketers are eager to……
…influencer marketing campaign can be an asset for brands to elevate engagement, deliver maximum awareness, and build credibility. Want to kickstart your influencer marketing campaign on TikTok? Contact us today!……
Read On from Why Brands Should Leverage TikTok for Influencer Marketing
…paid Facebook advertising strategy consisting of an awareness, likes, and website clicks campaign. Each campaign was tailored and targeted according to its specific goal and monitored and adjusted accordingly. Lastly,……
Read On from Social Media & Influencer Marketing for Kikuichi Cutlery
…certain steps you should always take no matter what type of campaign you are executing. Here at lotus823, we often recommend that influencer marketing be built into our clients’ public……
Read On from Tips for Success: Add Influencer Marketing To Your Next PR Strategy
…misconceptions that marketing and PR professionals deal with on a day-to-day basis – whether in our personal or professional lives. Looking to find the difference between digital marketing and PR?……
Read On from Public Relations vs. Digital Marketing: What’s the Difference?
…followers she has. Check out these three integrated marketing solutions you can take away from Gabby’s growing success: https://www.lotus823.com/rock-social-media-marketing-like-spirit-junkie-gabrielle-bernstein/ ——————————————————————————— What the Service Industry Had Taught Me About Marketing By:……
Read On from Integrated Marketing Monthly Roundup – August 2013
…a Spokesperson How can you create a marketing campaign when your brand offers something that isn’t purchased in relation to a holiday? Use your spokesperson! Progressive has done a fantastic……
…Thanksgiving Day Parade has been an all-time classic American tradition. What was originally an offline marketing campaign has successfully marched its way right into the social media ring. Instead of……
Read On from Top Thanksgiving Campaigns from Big Name Brands
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
