April Digital Marketing Roundup
…Herlihy, most brands miss the mark when it comes to Hispanic marketing strategies. In our latest blog post, we highlight some household names whose Hispanic Marketing happen to be right……
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September Highlights: Digital Marketing and Industry News
…marketing automation can help include data quality and consistency, integrating processes with sales, and evolving marketing operations. Data quality is essential for marketing automation, with marketers needing to be agile……
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November Highlights: Digital Marketing & Industry News
…Marketing The emphasis on making ads shoppable in digital channels like connected TV and retail media sometimes overlooks brand equity in the performance marketing conversation. Retail media is evolving into……
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3 Ways Bacon is like Content Marketing
…marketing, inspiration courtesy of PR Daily. 3 Ways Bacon is like Content Marketing As I discussed in The Honey Mustard Connoisseur Chronicles: Why Honey Mustard is like a Successful Social……
January Digital Marketing Roundup: Starting 2016 Off Right
…marketing to reputation management. With her latest post in your back pocket, you just might create your best campaign yet! 2015 In Review: Social Media’s Biggest Moments It wouldn’t be……
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Now Serving: Content Marketing Tips
Content marketing. It’s something we’ve been talking about a lot this year. It’s the latest craze in the marketing world and most companies seem to be jumping on board. Being……
What Exactly Is Integrated Marketing?
…where to place links in posts, using keywords plus phrases from a business’ site is a strategy that shouldn’t be ignored. Content Marketing Content marketing professionals understand how to produce……
Case Study Spotlight: Roborock
…as a desired and trusted lifestyle brand. From there, we targeted top-tier publications and key people of influence as part of the comprehensive integrated marketing campaign, which resulted in traditional……
5 Best Practices for Creating Email Sign-up Forms
…marketing campaign is for people to view it. The extra good news is that this process doesn’t overcomplicate things for the customers. After filling out the form on your website……
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August Digital Marketing Roundup
…Never heard of affiliate marketing? Chances are you’ve encountered affiliate campaigns online without ever realizing it! Our interview with Digital Advertising Strategist, Anthony Berardo explores affiliate marketing and gives insight……
