B2B Public Relations
Industry: Licensing
Timeline: 9 months, inclusive of CES 2022
From PR outreach efforts, lotus823 secured more than 194 million media impressions with editorial inclusion in national publications such as Las Vegas Review Journal, Medium, and Forbes, and targeted trade outlets such as TWICE, Total Brand Licensing, Dealerscope, and more.
The Partnership
Blaupunkt, a global leader in the brand licensing space, is backed by decades of innovation in consumer electronics, car multimedia, and consumer lifestyle products.
In December 2021, Blaupunkt approached lotus823 to assist with PR support surrounding the brand’s exhibit at CES 2022. Following a successful showcase, Blaupunkt partnered with lotus823 for a 6-month strategy to further establish themselves in the U.S. market as the leading licensor among global CE and technology brands.
The Strategy
To help Blaupunkt reach its goals, lotus823 launched a compelling media relations campaign targeted at trade publications and their readers, promoting Blaupunkt as the leading licensing company for brands across a variety of industries in the U.S. market.
Top objectives of PR efforts included:
- Grow brand awareness among target audiences
- Reach prospective licensed partners through targeted media hits
- Drive traffic to the Blaupunkt website
lotus823 developed several outreach themes to tell the Blaupunkt story and position the brand as a thought leader in the licensing space, such as reasons you should license your brand, sustainable practices in product manufacturing, new technologies in e-bikes, how brands can overcome that global hurdle, and much more. Additionally, lotus823 curated several interview opportunities and spearheaded a brand affiliation with Forbes Business Council, writing and publishing bylined articles on Blaupunkt’s behalf including, “Four Components To Include In A Brand Licensing Program.”
Launching an aggressive editorial media campaign enabled Blaupunkt to reach a very specific audience of millions of professionals with an interest in consumer electronics, car multimedia, and related consumer lifestyle products.
