Public Relations
Industry: Audio
Timeline: 1 year
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more for a combined total reach of more than 8 billion media impressions from December 2021-December 2022.
Audio-Technica also saw 129,144 sessions from referral traffic from December 2021-December 2022, an increase of 59.40% from the previous year as a result of our Public Relations efforts.
Influencer partnerships resulted in over 500k video views and 1.6 million impressions.
Total Media Hits
Total Media Impressions
The Challenge
Audio-Technica is a globally recognized audio brand committed to providing high-quality audio equipment ranging from headphones, gaming headsets, microphones, and more. To continue support of Audio-Technica’s consumer-facing products, lotus823 executed a strategic Public Relations strategy, including influencer partnerships.
To expand positioning of Audio-Technica as a leader in the industry, not only for professionals, but for everyday consumers, lotus823 focused on increasing brand awareness across top-tier media outlets in the lifestyle, gaming, and tech industries. lotus823’s support also extended to trade show preparations as well as exclusive media events.
Additionally, lotus823 executed influencer campaigns that generated increased website traffic, engagement, and brand awareness.
The Strategy
lotus823 launched a comprehensive Public Relations strategy inclusive of media relations and content creation, distributing the content across lifestyle D2C outlets in order to earn features of Audio-Technica and its products.
Top objectives of the partnership included:
- Drive consumer media coverage nationally and regionally across online, print, and broadcast outlets in the lifestyle, men’s and women’s interest, gaming, tech, and other targeted media spaces.
- Generate awareness of Audio-Technica through key editorial placements.
- Expand Audio-Technica’s reach into the larger DTC market.