There are around 4 billion daily email users according to Statista, and this number is projected to grow to 4.6 billion by 2025. Utilizing email in your marketing strategy is a quick and ensured way that you are reaching customers and encouraging them to shop again. However, making sure they sign up for your email…
Read On from 5 Best Practices for Creating Email Sign-up Forms
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds valuable advertising real estate. There is a unique opportunity with Pinterest as it serves as both a social media platform and a search engine. Knowing…
In this episode… Join David Hernandez, host of There’s Always a Lyric, in an insightful conversation with Ralph Quintero, a Founder, Advisor, Investor, Strategist, and passionate Storyteller. Ralph shares his journey as a Miami DJ turned entrepreneur in the Web3 and NFT space, with the support of his family, friends, and mentors. …
Read On from You Only Get One Shot, Do Not Miss Your Chance to Blow
Mother’s Day is the perfect time to reflect on your policies and benefits to evaluate how well you’re doing at accommodating the parents on your team. Millennials currently account for 25% of all parents but this number is expected to jump to 80% over the next decade. Learn more about how to start planning…
Read On from The Working Mom: Balancing a Career & Parenthood
Time to celebrate that lotus823 is one of the 2023 Inc. Best Workplaces for a consecutive year! As a company that truly believes in our culture, core values, and that our employees are our most important resource, we are proud to have cultivated a supportive climate where our team truly enjoys the work they…
Read On from lotus823 Named to Inc.’s Best Workplaces List For the Second Year in a Row
Is your business looking to expand its marketing and advertising efforts? Social media has grown into a powerful tool that advertisers can use to target and reach new customers. Facebook, one of the largest social media platforms, offers advertisers a variety of different advertising options and has its own unique advantages. Before diving into your…
Read On from Advertising on Facebook: How to Create a Successful Campaign
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot of movement this past month from our everyday social media and search engine tools. Read on for all the latest updates! Social Media Updates…
Read On from April Highlights: Digital Marketing & Industry News
Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that can reinforce your brand’s message. Making intentional choices when creating email templates allows your external communication to share the most essential information while also being…
Read On from 6 Design Elements for Successful Email Marketing
“Get to Know Your Customers Day” lands on the third Thursday of January, April, July, and October, which is the perfect reminder for businesses to celebrate their target audience and prioritize building customer loyalty. We covered this topic back in 2021 with tips on how to reach out to patrons, but now it is time…
Read On from 4 Ways to Celebrate “Get to Know Your Customers Day”
In this episode… Join David Hernandez, host of the There’s Always a Lyric Podcast, in an inspiring conversation with Mike Mumola, an Attorney, Serial Entrepreneur, Angel Investor, Public Speaker, Personal/Business Coach, & Mentor. Mumola shares his insights on running successful startups, his journey with Web3 and the metaverse, and how he’s integrated core values into…
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
