by lotus823 | May 8, 2023 | Company Culture, lotus823 News, Small Business
Time to celebrate that lotus823 is one of the 2023 Inc. Best Workplaces for a consecutive year! As a company that truly believes in our culture, core values, and that our employees are our most important resource, we are proud to have cultivated a supportive...
by lotus823 | May 2, 2023 | Advertising, Best Practices, Digital Marketing, Facebook, Facebook Advertising, Social Media
Is your business looking to expand its marketing and advertising efforts? Social media has grown into a powerful tool that advertisers can use to target and reach new customers. Facebook, one of the largest social media platforms, offers advertisers a variety of...
by lotus823 | Apr 25, 2023 | Consumer Behavior, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Social Media, Social Media Marketing
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot of movement this past month from our everyday social media and search engine...
by lotus823 | Apr 18, 2023 | Best Practices, Digital Marketing, E-mail Marketing, Graphic Design, Marketing
Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that can reinforce your brand’s message. Making intentional choices when creating...
by lotus823 | Apr 13, 2023 | Best Practices, Consumer Behavior, Content Marketing, Digital Marketing
“Get to Know Your Customers Day” lands on the third Thursday of January, April, July, and October, which is the perfect reminder for businesses to celebrate their target audience and prioritize building customer loyalty. We covered this topic back in 2021 with tips on...
by lotus823 | Apr 10, 2023 | Podcast
In this episode… Join David Hernandez, host of the There’s Always a Lyric Podcast, in an inspiring conversation with Mike Mumola, an Attorney, Serial Entrepreneur, Angel Investor, Public Speaker, Personal/Business Coach, & Mentor. Mumola shares his insights on...
by lotus823 | Apr 6, 2023 | Digital Marketing, Mental Health, Mental Health Awareness, Technology
The wellness industry is booming, and consumers intend to keep spending more on products that improve their health, fitness, nutrition, appearance, sleep, and more. Emphasized during the start of the pandemic, increasing health and wellness discussions have caused...
by lotus823 | Mar 30, 2023 | Consumer Behavior, Digital Marketing, Google Advertising, Instagram, Social Media, Social Media Marketing, TikTok
We made it through the first quarter of 2023 and the trend this month seems to be adding venerability and transparency to users. But it seems like each social platform has a different way of addressing this fad. Read on to learn about the ins and outs of the latest...
by lotus823 | Mar 24, 2023 | Best Practices, Company Culture, lotus823 News, Mental Health
With Women’s International Day occurring in March along with it being Women’s History Month, our Co-founder & Managing Partner, Allison Hernandez recently had the opportunity to present to a group of women talking about the unique challenges we face as women in...
by lotus823 | Mar 23, 2023 | Best Practices, Digital Marketing, Search Engine Optimization
We have all heard of the term SEO (search engine optimization) at one time or another, and the truth is that optimizing your website is tricky and takes a lot of time and research. Taking the necessary steps to optimize your website is important to your brand’s...
