by lotus823 | Sep 1, 2023 | Digital Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media Marketing
As summer winds down and August comes to an end, it’s time for our monthly industry wrap-up! August was a hot month for the digital marketing industry. With new social media platform updates and features as well as insights on how to adapt to emerging industry...
by lotus823 | Aug 24, 2023 | Blogs, CES, lotus823 Clients, Marketing, Public Relations, Trade Shows, Uncategorized
The memories of CES 2023 may be fading but the results are everlasting! At lotus823, we encourage our clients to participate in industry trade shows to directly connect with key media and industry professionals, and the Consumer Electronics Show is at the top of our...
by lotus823 | Aug 23, 2023 | Content Marketing, Digital Marketing, lotus823 Clients, lotus823 News, Public Relations, Social Media Marketing
Over the past 13 years, lotus823 has been successful at building a people-first culture that attracts engaged, passionate individuals who drive powerful results for our client partners. As an integrated marketing agency, we truly believe that there is no...
by lotus823 | Aug 17, 2023 | Best Practices, Media Training, Public Relations
CEOs and C-Suite executives may have the experience and expertise when it comes to handling the media, but they are not always readily available when an opportunity is presented. From tradeshow speaking opportunities to on-air interviews, B2B brands see the benefits...
by lotus823 | Aug 7, 2023 | Podcast
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he sits down with David Rhodes, President of E.B. Carlson and Founder of TurnSKU, LLC. David shares his career journey, the role of failure and learning from mistakes, and finding a balance...
by lotus823 | Aug 3, 2023 | Consumer Behavior, Digital Marketing, Marketing, Technology
With technology products and trends constantly evolving, consumers are always looking for the next best thing to increase productivity and make life easier. Trend Hunter has released its free 2024 Trend Report, highlighting the latest in forecasted opportunities and...
by lotus823 | Jul 27, 2023 | Branding, Content Marketing, Digital Marketing, E-mail Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Social Media, Social Media Marketing, Uncategorized
As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is everything you need to know from the last month. Social Media Updates Meta Introduces...
by lotus823 | Jul 20, 2023 | Consumer Behavior, Digital Marketing, Marketing
According to the American Pet Products Association, 66% of households own a pet in the U.S., that’s 86.9 million homes! Pet owners know, your furry friend is considered family and they deserve only the best products, food, and more! That’s why it isn’t surprising...
by lotus823 | Jul 13, 2023 | Best Practices, Digital Marketing, Influencer Marketing, Social Media, Social Media Marketing
As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers will collectively spend over $4.5 billion on influencers in 2023. Check out...
by lotus823 | Jul 10, 2023 | Podcast
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he sits down with Jenna Gaudio, Co-President at Vydia, a media technology company. Jenna speaks about the importance of having a growth mindset, where her curiosity comes from, and why failure...
