by lotus823 | Mar 16, 2023 | Best Practices, Digital Marketing, Social Media, Social Media Marketing, TikTok
TikTok has quickly grown into one of the most popular social media platforms for different generations alike, making it the perfect space to reach a large market of customers. With over 1 billion active users worldwide, the platform offers a unique opportunity of...
by lotus823 | Mar 8, 2023 | Experiential Marketing, Inspired Home Show, Public Relations, Trade Shows
The annual Inspired Home Show, hosted by The International Housewares Association (IHA), returned to its home at McCormick Place in Chicago this past week. The show offered face time with retailers, vendors, media contacts, and industry leaders while keynotes spoke...
by lotus823 | Mar 1, 2023 | Best Practices, Digital Marketing, E-mail Marketing
Choosing the right email marketing service is at the root of the success of your campaigns. With the right software, you can reach your customers and drive sales more efficiently. But how does one choose the best option in a sea of hundreds of different providers?...
by lotus823 | Feb 23, 2023 | Content Marketing, Digital Marketing, Social Media, Social Media Marketing, Technology
While February is the shortest month of the year, it has been filled to the brim with social media changes and updates. Instagram is removing live stream shopping elements, TikTok is urging users to ditch anything ‘low vibrational,’ and Bing limits chat sessions to...
by lotus823 | Feb 16, 2023 | Best Practices, Experiential Marketing, Marketing, Trade Shows
Companies and organizations look to events as a marketing tactic for a variety of different reasons. Some are campaign-driven, while others have a holiday focus. Some are related to a new marketing initiative or big company announcement, while others specifically...
by lotus823 | Feb 9, 2023 | Company Culture, Digital Marketing, Housewares, Integrated Marketing, lotus823 News, Uncategorized
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the...
by lotus823 | Feb 2, 2023 | Advertising, Digital Marketing, Facebook, Instagram, Social Media, TikTok
The first month of 2023 has come to an end, setting the tone for the rest of the year! Meta has made a splash as they continue to slowly add metaverse elements into our daily lives while YouTube begins their Shorts monetization process, and TikTok forecasts 2023...
by lotus823 | Jan 26, 2023 | Advertising, Branding, CES, Digital Marketing, Experiential Marketing, lotus823 Clients
2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer collaborations, digital marketing, content creation, trade show support, and...
by lotus823 | Jan 23, 2023 | Advertising, Best Practices, Digital Marketing
We asked in a previous blog post of ours, what is the next big change in new age advertising? Since 2015, there has been exciting new features and tools to help brands engage with their target audience, such as using influencer ads, shop live features, and shop now...
by lotus823 | Jan 10, 2023 | CES, Experiential Marketing, Technology, Trade Shows
This past weekend, the Consumer Electronics Show (CES) returned to Las Vegas for another year, giving it’s 115,000 attendees a first-look at all of the innovative and new technologies we have to look forward to as we move through 2023. Keep reading on for the best in...
