As final exams come to a close and graduation day is on the horizon, we know that most college seniors have one thing on their mind: the job search. In today’s social landscape, one of the most powerful tools for finding your first job in your industry is LinkedIn. According to a report published by…
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So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no brainer, right? Not so fast! While having a passion for the platforms is necessary, there are several other important attributes you’ll need to dominate in…
Read On from 7 Attributes of Successful Social Media Managers
We are excited to announce the induction of Christine Rochelle, Director of Digital Marketing & Operations, to the 2016 class of Jersey’s Best Marketing and Communications Professionals under 40! Jersey’s Best Marketing and Communications Professionals under 40 is hosted by the New Jersey Advertising Club (NJADClub) and the Jersey Shore Public Relations and Advertising Association…
From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in April! Why don’t we start off by discussing lotus823’s news? lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award lotus823 is thrilled to announce our latest…
Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31% of the population. Knowing these statistics, it’s no wonder marketers are constantly trying to target this ever-growing population. While some miss the mark, others are…
Read On from Brands That Understand Hispanic Marketing… and Get it Right!
WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes of audio with anyone who follows their stream. It does not, however, allow photos or videos. It’s as if Vine started to podcast. WHAT Is…
lotus823 is proud to announce our latest award win in Bulldog Reporter’s 2015 Bulldog Digital/Social PR Awards program! Our agency won a Silver Bulldog Award in the “Best Use of Digital/Social for a Consumer Technology Campaign” category for our work with Audio-Technica. The award represents our success in amplifying the legacy brand’s digital presence, including…
Read On from lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms and technologies when it comes to social media, mobile and e-commerce, we can see how a brand’s investment into Hispanic Marketing has the ability to…
Read On from Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space this month. Let’s take a look back at some of the topics we thought were relevant in March: What is Newsjacking? While you may not…
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How does this affect your brand and what do you do? The…
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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