In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for consumer electronics products, including experiential marketing and attending the world’s largest consumer electronics show,…
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Over the past two weeks Pokémon has taken the world (and the lotus823 office) by storm. No, it’s not 1998 and no we’re not playing Gameboy! I’m talking about Pokémon GO, a new augmented reality game launched earlier this month. The game has Pokémon trainers around the world hooked and is racking up record-breaking returns…
There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living in connected homes. Ironically enough, while the technology landscape is rapidly changing in time with the smart home movement, marketing professionals are evoking traditional tactics…
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Summertime is often met with a slower-paced schedule. While this may or may not be true depending on your client base, you will likely find an hour or two here and there surrounding holiday weekends and client vacations where you’re not on a tight deadline. At lotus823, we like to take advantage of this extra…
Read On from Marketing Pro Tips: 4 Ways Your Agency Can Prepare for Q4 this Summer
On my first day of diving into my lotus823 internship experience, I honestly had no idea what to expect. Based on my experience with other internships, I assumed that most of my duties would entail grabbing coffee, printing papers, and filing, with a hope that I would gain a sliver of experience in the field…
Summer is in full swing here at the Jersey Shore and it’s easy to get distracted by all the fun in the sun! However, this time of year is crucial for marketers as Q4 is around the corner. Read on as we recap our team’s helpful insights for successful Q4 planning. Public Relations Planning for…
We’ve heard it again and again – storytelling is key for your brand’s marketing strategy. However, with all the forms of media at our fingertips, it can be difficult to cut through the noise. From the days of the brilliant ad men in the 1960s to today’s revolutionary social media channels, there is one thing…
Happy summer, folks! As Nancy put it best, while most these days are focused on slathering onsunblock and hitting the beach, over here, we’re hyper-focused on prepping our brands’ strategies surrounding holiday sales and preparing for the Consumer Electronics Show (CES). For those who know me or lotus823, we tend to be quite CES marketing…
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Summer is in the air and a new generation of marketers is about to enter the real world! Throughout May our team shared valuable insights and tips to help the Class of 2016 get started on the right foot. Let’s get started! lotus823’s Christine Rochelle Inducted into Jersey’s Best Marketing and Communications Professionals under 40…
Graduation season is upon us, which means celebrating your success, panicking about your future, and wondering what the past four years has done for you in terms of the “real world.” I have good news for the communications majors, while writing a press release on made-up news won’t be something you’ll use, the skills of…
Read On from 7 Steps to Get You From Communications Student to Marketing Professional
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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