And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some expected things, like a new Galaxy Tab. From smart cars to wearables, we’ve put together a recap of the largest trends we noticed at CES…
In the world of social media things move at lightning speed. New networks spring up over night and old favorites can vanish in the blink of an eye (RIP MySpace). It can almost be too hard to keep up with all the changes that occur in just one year. Luckily, here at lotus823 we’re social…
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a look back at how 2015 ended: </ br> Lotus823 Recognized for PR Excellence In December, we announced lotus823’s acknowledgements from PR News at two annual…
Read On from Digital Marketing News Roundup: Closing Out 2015
For first-time CES attendees, trying to remember everything you need to do before the show can be overwhelming. You don’t want to miss any opportunities. You don’t want to forget anything at home. So, where do you begin? Don’t worry! We’ve got a CES survival guide, made for PR professionals by PR professionals: Planning Last year’s…
Editor’s Note: As we do each semester with our students, we tasked intern Connor Zazzo to write about what he’s learned at lotus823 to wrap up his time with us. We’re gracious for his heartfelt blog and it was a pleasure watching him grow as a marketing professional over the past few months. </ br> Purchasing…
Read On from From Inventory to Innovation: My Intern Experience At lotus823
It’s that time of year. Tech brands of all shapes and sizes begin to pack their bags for one of the biggest events of the year: the International Consumer Electronics Show. With CES only two weeks away, media outlets across the industry are beginning to release their predictions for major attendees, like Sony, LG and…
A look at the shocking, cute, unexpected, and traditional marketing campaigns this season Each year the holiday season drives brands to develop marketing strategies that will hopefully break through the traditional sales and promotions clutter. It’s that special time of year that advertisers and marketers sometimes take risks, or stay the traditional route, to try…
Read On from This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season
Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media relations and content marketing. In November, PR News acknowledged lotus823 at its two annual awards ceremonies, the Digital PR Awards and the 2015 Agency Elite…
Read On from lotus823 Recognized with Digital PR Award and Honorable Mention by PR News
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners, we’re pausing for a moment to take a look back on the stats, news, and thoughts from the month of November. Join us! The Buying…
At lotus823, experiential marketing is a focal point within our integrated strategies. It offers our clients the opportunity to fully connect with their audiences through experiences. And those audiences are able to provide live feedback and a strong understanding of a brand’s message. In 2015, a number of brands made the most of these experiences…
Read On from Experience It: The Top Experiential Events of 2015
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
